How did the Internet has brought people to think and see the world Research Paper

How did the Internet has brought people to think and see the world globally - Research Paper Example Mass media – this is written, spoken or broadcast communication with reach to a great range of audience (Zlatar 1). This includes radio, television (TV), advertisements, billboards, movies, magazines, mobile phones, newspapers, the Internet, and so forth. As earlier noted, media acts as a highway or rather a vehicle over which there is viral transmission of content, allowing a given user to initiate communications with multiple people across the globe, with an opportunity given to each that allows them to even further spread the information to different people and places around the world (Besley and Burgess 631). A clever and dedicated person possessing a quality message can turn the whole world into a personal marketing force with the use of the mass media. In addition, Zlatar reveals that media helps people be noticeable as it helps them engage with their audience as well as allow easy location or identification of the right audience to add on the cheap costs of advertizing it presents to its users (3). Political. The mass media can be an effective tool for enabling a country’s citizens monitor the activities of their governments and use this type of information to carry out their voting decisions. The deliverable of this is a government that is more accountable for its citizens as well as responsive to the needs of the citizens. In democratic governments, Besley and Burgess assert that free media aims at scrutinizing those in power and providing the public with unbiased and accurate information so that they can appropriately act on it (632). Thus, it acts as an effectual check on the power of the government as well as the influence it has over its citizens (Etling, Faris and Palfrey 37). The past few decades have been accompanied by an unprecedented increase in mass media plus reducing costs of TV, radio, and Internet services. Besley and Burgess believes that this trend has helped bring the political activities of the world to a much larger au dience as well as help various political elements or rather organizations reach a wider range of people quickly and effectively (634). Etling, Faris and Palfrey believe that the major issue with media is the inability to take a neutral stand where some take one side of the political continuum providing them with the best biased coverage at its best and at its worst acting like a virtual propaganda machines for a given political organization and or entity (41). Media coverage occurs via a wide range of gadgets ranging from mobile phones to computers working online. Today’s politics is taking a different dimension as many are adopting media or rather the mass media to pass over their political intents as well as organize political meetings and or rallies. In addition, the prevailing generation of young people is heavily immersed into the social media, for instance, Facebook and Twitter. A number of politicians have gone further to use the short message service (SMS) to communic ate their political ideas and or information to various target audiences (Etling, Faris and Palfrey 42). Social. Today, the internet has become a basic need to almost everyone and its use has continually increased with the increasing innovation of social networks (Gladwell 42). Communication in today’s societies is propelled by the constant development of new and quality social networking sites yet some find less enthusiasm in the type of interactions that these social

The Tylenol Murders, Ch. 2 Essay Example | Topics and Well Written Essays - 750 words

The Tylenol Murders, Ch. 2 - Essay Example All through the period of Tylenol murder case trial, company maintained constant communication across its different public, displaying innate honesty, ethical considerations and concern for the welfare of the people at large. It disseminated critical information regarding the Tylenol capsules and projected a credible image of ethical and responsible behavior. The company had addressed the critical issue of Tylenol murder that would have affected the performance of the company and significantly impacted its credibility amongst the various stakeholders. In the case, two types of public were involved. The internal public consisted of management and workforce and the external public comprised of various stakeholders and shareholders, users of company’s products, distributors, media and all those who were directly or indirectly impacted by the product. The timely communication to the public by the chairman was vital factor that helped to inculcate confidence and trust amongst them. His assurance to the public regarding fair investigation and withdrawal of the lot from the market was highly effective way to boost company’s falling credibility amongst its various public. ... It had the desired affect and company triumphed over the crisis without any adverse impact on its market. Tools used in PR The company had used different tools of public relation. Public relation briefing was constantly used to announce important information regarding company’s position with regard to the product, extra-strength Tylenol capsules that was used in the murder case. Indeed, publicly acknowledging that cyanide was used in its premises was an important step that helped establish its credibility in tough times and highlighted its transparent way of functioning in the eyes of its various stakeholders. The company also removed its advertisement of the product and announced reward for killers through widespread advertisements. It also issued warning to doctors, hospitals and distributors about the Tylenol capsules. Media, in different formats, has a powerful influence on the public at large. Using media is therefore essential part of effective public relation exercise ( Wilcox & Cameron, 2009). The company had also exploited media’s potential when the Chairman, Burke appeared on the investigative new program and effectively communicated company’s stance on the issue and the steps taken by it. The PR tools helped to forge closer bonds with its investors and various stakeholders, including customers. The periodic press releases were essential part of PR exercises that maintained constant communication with the public and kept them updated with the Tylenol murder case and the company’s role in facilitating investigation. The risk of bad publicity can have huge long term ramifications on company’s future and adversely impact its credibility and market (Sietel, 2007). But Johnson & Johnson was able to change public